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Dacia hits Three Million Sales

  • Dacia has won over more than three million customers across Europe and around the Mediterranean in the space of barely 10 years
  • The 3,000,000th Dacia to be sold was a Sandero Stepway purchased by a motorist in Spain
  • Dacia is Ireland’s fastest growing car brand

Dacia has reached the milestone of three million vehicle sales in the space of barely ten years. Dacia’s stand at the 2014 Paris Motor Show provided the backdrop for a ceremony that saw Andres Palomo Paz, a Dacia customer from Spain, receive the keys to a brand new Dacia Sandero Stepway from Nicolas Wertans, Renault Group, Senior Vice-President Global Sales.

“Dacia has now sold three million vehicles since the brand’s renewal merely 10 years ago, and that’s something of a unique achievement in today’s automobile industry!” said Nicolas Wertans. “The Dacia brand has built a strong bond with its customers based on a sense of confidence and proximity. This success is also due to a clear, straightforward pledge that fits perfectly with the expectations of motorists looking for a safe, reliable vehicle with a modern equipment and performance package at an affordable price.”

The Dacia success story

Once again, 2014 is turning out to be another excellent year for Dacia which saw its first-half sales expand by 24.4 percent.

The brand can claim to have the European market’s youngest vehicle line-up and sales are up in all the region’s countries. Dacia is also the brand that registered the highest increase in Europe (36.2 per cent) in the first six months of 2014.

Meanwhile, Dacia’s market share has risen in all its Mediterranean markets despite the unfavourable market conditions encountered in these countries.

At the same time, Dacia’s international expansion continues and its vehicles will be available in Israel before the end of the year after successful launches in no fewer than six markets in the course of 2013 (United Kingdom, Ireland, Denmark, Norway, Cyprus and Malta).

Since the launch of Dacia in Ireland less than two years ago, almost 4,000 new Dacias have been sold, and the brand is now Ireland’s fastest growing car brand.

Patrick Magee, Country Operations Manager, Dacia Ireland (Renault Group):“We are very proud of how successful the Dacia brand has become since its launch here 21 months ago. It does what it says on the tin, which is no nonsense motoring and gives the customer what they need, for an affordable price, and this is testament to the nearly 4,000 customers we have on our roads today. It’s a great range of cars, from 4x4, to crossover, to estate and Ireland’s most affordable car, and Dacia customers include Irish families of all sizes, taxi drivers, small business owners and city dwellers who made a clever and smart choice to buy Dacia. I would like to say thank you to all of the Dacia Ireland customers for getting us to this magnificent milestone”.

The Facebook page for Dacia in Ireland can be found at