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New Audi A7

A generation Audi A7 arrives in in October 2014. The 3.0 TDI is capable of consuming as little as 4.7l/100km (60mpg) with CO2 output from 122g/km Styling enhancements and upgrade include standard LED headlights across the range, interior decor and infotainment improvements, engines and new transmissions New equipment lines offering more choice than ever.

The new generation A7 will come with a choice of five powerful and highly efficient engines. The two petrol and three diesel units offer power outputs ranging from 218PS to 333PS, and comply with stringent EU6 emissions legislation. In the “ultra” version with 218PS and front-wheel drive, the 3.0-litre V6 is capable of returning an outstanding 60mpg, corresponding to CO2 emissions of just 122 grams per kilometre. Audi Ultra is the umbrella term Audi use for all efficiency technologies and sustainability at Audi. It can be particularly showcased by a co2 champion in each range which proudly wears the ‘Ultra’ badging. The top of the range engine, the 4.0-litre TFSI, is available in the Audi S7. It delivers 450PS of power and uses innovative COD (cylinder on demand) technology.

The 3.0 TDI 320HP BiTurbo is mated to an eight speed tiptronic transmission; all other engine configurations work with a seven speed S-Tronic transmission. In the versions with front wheel drive, S-Tronic replaces the multitronic CVT transmission and has been fully redeveloped. For engine outputs of 272HP and above, quattro permanent all-wheel drive can be supplemented with the sport differential, which actively distributes power between the rear wheels.

Back when the A7 first debuted in 2010, Audi was already setting new standards in automotive design. Its long bonnet, flowing C pillars and steeply raked rear end create a dynamic overall impression which has been amplified further in the new generation car by a raft of styling revisions. The most striking changes are to the single frame grille, which adopts the latest hexagonal design, to the bumpers, which have been subtly re-sculpted, and to the tailpipes, which now have wider, trapezoidal apertures. LED headlights also now complement the A7’s familiar LED daytime running lights as standard, and can be further enhanced by Matrix LED headlights.

The sleek sophistication of the exterior is echoed in the car’s interior. The colour palette has been revised, and now offers additional colour options to include the Valcona leather upholstery available as an upgrade to the standard Milano leather in versions below the S line. In S line versions, which previously featured Leather/Alcantara exclusively in black as standard, a Lunar silver option is now offered for the first time.

With the introduction of the A7, Audi Ireland is introducing a new line structure to its C segment models. The popular SE and S Line versions will be complemented by a new SE Business line for the first time. Upgrades feature individual contour seats with electric 22 way adjustment finished in luxurious Valcona Leather, fine grain ash wood inlays, 4 zone climate control, MMI Navigation plus and 19” 5 V spoke alloy wheels.

Confirmation of Audi’s Vorsprung durch Technik ethos comes with the introduction of a new Technology package. Featuring MMI Navigation plus, Audi Connect, Bose surround sound, head up display and reverse camera, it reinforces the A7 as a technical tour de force. Audi’s innovative Matrix LED Beam headlights are fitted to S Line models for the first time.

The new Audi A7 leads the competition in terms of infotainment. The top system, MMI Navigation plus with MMI touch utilises the latest generation of the modular infotainment system. Its highlight is a powerful graphics processor from Audi’s partner Nvidia. Touchpad control lets the driver scroll and zoom in lists and maps. The perfect supplement to MMI Navigation plus is Audi connect, which links the five door coupe with the Internet via the 4G or LTE high speed data transmission standard. The Audi phone box connects the driver’s mobile phone to the car antenna for improved reception Christian Gussen, managing director, Audi Ireland commented: “The A7 is a very important model for us and has been number one in its segment since its launch in Ireland in 2010. With these enhancements for 2015, I am confident we can continue to keep ahead of our challengers and maintain our position as Ireland’s number one premium car marque. The new A7 perfectly encapsulate what the Audi brand stands for – stunning design and performance which attracts new customers to the brand” .

The new Audi A7 is available to order now and will begin arriving at dealerships in October 2014. Its entry price will be €67,550 OTR. The Audi S7 is available starting at €113,450 OTR.