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FORD FIESTA - PUTTING ON THE STYLE By Brian Foley

The new Ford Fiesta is certainly putting on the style for 2013, and with a smile thanks to the new frontal look with a dsistinctive grille and various other subtle body changes, plus lots of the latest technology trends - featuring voice-activated in-car connectivity system Ford SYNC, Active City Stop and the European debut of MyKey. The range of engines includes the acclaimed 1.0-litre/3-cylinder turbo EcoBoost petrol engine as also available in the Ford Focus and soon to be featured in other Ford models inckuding the new Mondeo in 2014. Non-turbo versions of this advanced motor are coming later in 2013.

“Fiesta has been one of Ireland’s best-loved small cars and, packed as it is with truly cutting edge technology, this new version is sure to win over a new generation of fans,” said Eddie Murphy, Chairman and Managing Director. “New Fiesta is a great mix of style, technology and fuel efficiency that I am sure will appeal to the tech savvy generation.”

The Ford-exclusive MyKey technolog enables the (car) owner to program a key that restricts the top speed of the Fiesta, reduces the maximum volume of the audio system, and even disables the audio system altogether if driver and passengers are not using safety belts. It can also prevent the driver from deactivating safety technologies such as Electronic Stability Control and Active City Stop, which can help mitigate or prevent low-speed collisions. This is considered to be a major step in controlling the driving and safety of younger drivers in particular, and should be a major factor in reducing accidents as well as teaching younger drivers to act responsibly.

Ford SYNC in-car connectivity system delivers an unprecedented level of connectivity, enabling owners to voice-activate phone calls and music selection from devices connected via Bluetooth or USB. The SYNC system includes Emergency Assistance, which directly connects the vehicle occupants to local emergency services operators after an accident, in the correct language for the region.

In Ireland, new Fiesta will be offered in three versions: Fiesta; Fiesta Zetec; and Fiesta Titanium. The specification list for the lead in Fiesta is as follows: 14” steel wheels; body-coloured bumpers; upper grille with chrome surround bars; daytime running lights; rear spoiler; electric front windows with “one touch”; electric heated mirrors; USB and Aux connectivity; ABS, ESP and hill launch assist; 7 airbags (front, side, curtain and knee); and central locking.

The additional specification list for the Fiesta Zetec includes: 15” alloy wheels; front fog lights; body-coloured door handles and mirrors; leather steering wheel and remote audio controls; trip computer; and MyKey.

Fiesta Titanium specification adds: 15” alloy unique wheels; enhanced chrome detailing; LED daytime running lights; manual A/C; heated windscreen; ambient lighting; premium centre console with armrest; and perimeter alarm.

There will be five engines to choose from:
• 1.0 litre Ecoboost petrol 65PS (99 g/km CO2 – road tax and VRT Band A)
• 1.25 60PS Petrol (120 g/km CO2 – road tax and VRT Band A)
• 1.25 82PS Petrol (120 g/km CO2 – road tax and VRT Band A)
• 1.5 TDCi 75PS Diesel (98 g/km CO2 – road tax and VRT Band A)
• 1.6 105PS Auto (138 g/km CO2 – road tax and VRT Band B)

The car will be priced from €15,550 – more complete details on pricing will be issued when the car arrives in Ireland.

FUN FACTOR
Test driving the 1.0 litre EcoBoost model in varied road and weather conditions in Rome proved most enjoyable, thanks to the lively acceleration, sharp handling and fabulous roadholding of a compact family car with the pedigree of a rally car. The EcoBoost Fiesta puts the fun factor back into family motoring without losing any of the practical aspects of flexibility, economy and comfort. Safety and build quality, plus the latest in inter-connectivity, are further plus points in favour of the latest and best yet Ford Fiesta line up.