THE NEW BMW 7 SERIES By Brian FoleyTHE STYLING REMAINS BASICALLY AS BEFORE, BUT THERE ARE SUFFICIENT CHANGES TO THE BMW 7 SERIES TO MORE THAN JUSTIFY THE 'NEW' DESCRIPTION.
Small exterior changes include new optional Adaptive LED headlights, whilst the interior features an enhanced control display and a new optional multi-function Instrument panel providing access to the latest in BMW's ConnectedDrive technology. Additional in-car refinement measures and further optimisation of the 7 Series' chassis have led to an even higher level of driving and passenger comfort.
With a revised range of highly efficient engines, a standard 8-speed automatic gearbox and the full array of EfficientDynamics technologies, the new BMW 7 Series combines higher performance with significantly reduced emissions and fuel consumption. ActiveHybrid versions come in both standard and long-wheelbase models, with a 3.0-litre 6-cylinder petrol engine mated to a synchronous electric motor and lithium-ion high performance battery which will allow for solus electrically-powered driving at given times.
Irish price and specs. to follow.
*Electronically limited top speed;156mph
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.
The BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years. BMW has indeed come a long way from the ruins of Germany after WW2, when production resumed with bubble cars before the return of sports and saloon models.